In the ever-evolving world of luxury children's fashion, CoccoleBimbi is constantly striving to push boundaries and redefine aesthetics. For this new season, our art director Cesare Morisco launches the new FW24 campaign, The Pursuit of Balance, taking us on a visual journey that blends the playful spontaneity of the kids' world with the structured beauty of contemporary art.
Geometry and Fluorescence
“The Pursuit of Balance” is not just a campaign; it is an artistic statement; it is a visual and sensory experience; it is inspired by the art that has fascinated art director Cesare Morisco for years. The set comes to life from the minimalism of the gray background, akin to a blank canvas, and is ready for a stunning display of contrasts. This seemingly simple background allows the vibrant elements of the campaign to shine, embodying the delicate balance between simplicity and complexity.
At the heart of the visual narrative are 3D geometric shapes in bold fluorescent tones. These shapes, with their regular and symmetrical structures, are carefully positioned to create a striking contrast with the gray background. The fluorescent colors—green, yellow, bright pink, and orange—pierce the monochrome, drawing the eye and evoking curiosity. This juxtaposition of the sober and the vivid highlights the concept of balance that underpins the entire campaign.
Eclectic Elegance
The outfits worn by the children are another key element of the campaign. Each look is unique and different from the other, reflecting the diversity and individuality of each one.
CoccoleBimbi has decided to reinterpret the FW24 trends with eclectic combinations, ranging from sophisticated casual to bold elegance. Every outfit tells a story, creating a dynamic dialogue between the fluorescent geometric shapes and the varied looks of the children.