County of Milan Kids

County of Milan Kids represents the natural evolution of Marcelo Burlon’s creative vision. Born in Patagonia to an Italian father and a Lebanese mother, and raised in Italy since childhood, Marcelo Burlon has transformed his cosmopolitan background into a distinctive and deeply personal aesthetic language. In 2012, he founded the Marcelo Burlon brand, which has since evolved into County of Milan, now globally recognized as a key player in contemporary streetwear thanks to its bold, symbolic, and multicultural aesthetic.

The County of Milan Kids collection channels the brand’s original spirit and adapts it for children and teens aged 4 to 14, offering pieces that combine contemporary design, tribal references, and global influences. From the iconic sweatshirts featuring feathers and snakes to graphic t-shirts with esoteric symbols, each piece tells a story from Marcelo Burlon’s personal universe—a world that blends the spirituality of Patagonia with the urban energy of Milan. At the heart of the collections remains the sweatshirt, the brand’s true signature item, accompanied by pants, jackets, accessories, and t-shirts designed for a new generation of young people who want to stand out with a bold and individual style.